The Loupes Company

Role: UX/UI Designer/Product Owner

Focus Areas: User research, wireframing, prototyping, SEO optimisation, mobile responsiveness, and product strategy.

Challenge

Outdated Website: The existing website was outdated, not user-friendly, and failed to effectively engage its target audience of students.

Low Organic Traffic: Due to poor SEO and site structure, organic traffic was minimal.

Limited E-Commerce Sales: The website’s design and functionality did not encourage conversions, resulting in low sales.

Strategy and Design Approach

As UX/UI Designer:

User-Centred Design: Developed a user-friendly and visually appealing website tailored specifically to the needs of student customers, making navigation and product discovery seamless.

Mobile Optimisation: Ensured mobile responsiveness and faster load times to cater to the high volume of mobile users among the student demographic.

Clear Call-to-Actions: Incorporated clear, targeted call-to-actions and student-specific promotions to increase engagement and conversion rates.

As Product Owner:

SEO Strategy: Optimised the site’s SEO, focusing on student-centric keywords and improving the overall structure to enhance organic search performance.

Stakeholder Alignment: Collaborated with in-house developers and data scientists to ensure the website redesign aligned with business goals and technical capabilities.

Performance Monitoring: Established key performance indicators (KPIs) to monitor the website’s performance post-launch and guide future improvements.

Outcomes

Increased Organic Traffic: Organic traffic doubled within the first three months post-launch due to the SEO improvements and enhanced site structure.

Boosted E-Commerce Sales: E-commerce sales saw a substantial boost, increasing by 15% following the redesign.

Enhanced User Engagement: The new design and functionality led to improved user engagement, with longer session durations and lower bounce rates.

User-Centric Design Drives Engagement: Tailoring the website to meet the specific needs of the student demographic significantly improved user engagement and satisfaction.

Strategic SEO Enhances Visibility: Implementing a focused SEO strategy effectively increased organic traffic and broadened the website’s reach.

Collaborative Approach Ensures Success: Working closely with in-house teams and aligning on business objectives was crucial to the project’s success.